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General Liability Insurance: What It Costs and What to Check

Published September 24, 2026 · Last updated October 1, 2026

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The short answer

General liability insurance cost for a small business is about $45 a month on average. It helps if a customer gets hurt at your business, you break something that isn't yours, or someone says your ad hurt their business.

It's the policy clients and landlords ask for most. A quote takes a few minutes.

Thimble is a participating provider that offers general liability coverage online for small businesses.

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  • Real price ranges, with sourcesWe name where every number comes from and when it was published.
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We never ask for a Social Security number, date of birth or documents.

General Liability snapshot

Typical cost
About $45 a month
Yearly range
About $250 to more than $3,000
Biggest price movers
Your type of work, sales, limits you pick
Not covered
Your own tools, employee injuries, professional mistakes

Source: Insureon, 2026, based on its small business customers.

Not a quote, offer or approval. Your price comes from the provider. Last updated October 2026.

What affects your general liability price

Price range

Small businesses pay about $45 a month on average, or about $538 a year. Yearly costs run from about $250 to more than $3,000.

Not a quote or an offer. Your price comes from the insurance company. Source: Insureon, 2026 (based on its small business customers).

What moves the number

  • Your type of work. A roofer costs more to cover than a bookkeeper.
  • How many people come in. More people walking in means more risk.
  • Your size. More sales and more workers can mean more risk.
  • Past claims.
  • How much you buy. Many plans start at $1 million per claim.

What does general liability insurance cover?

A general liability policy usually has three parts:

Injuries and property damage. Pays if someone who doesn't work for you gets hurt because of your business, or if you damage someone else's property. Think of a customer who slips in your shop, or a client's window you crack on a job.

Personal and advertising injury. Pays if someone says your business hurt them with words or ads. That includes libel and slander, which mean saying or writing something false that hurts someone's name, and using someone's photo or copyrighted work in an ad.

Medical payments. Helps pay small medical bills for someone who gets hurt at your business, often without a lawsuit.

It also usually pays for your legal defense, plus any damages you owe, up to your limits.

What general liability doesn't cover

Certificates and additional insureds

Certificate of insurance (COI). A one-page proof of your coverage. Clients and landlords often want one before you start work or sign a lease. Most providers can send one fast.

Additional insured. Adding a client or landlord to your policy so they're covered too if they get pulled into a claim about your work. Many contracts require it.

General liability or a business owner's policy?

If you also need to cover your own stuff, look at a business owner's policy. A BOP bundles general liability with property coverage, often for less than buying both separately. Read general liability vs. a business owner's policy.

What to ask before you choose

  • "Can I add a client as an additional insured?"
  • "How fast can I get a certificate of insurance?"
  • "Would a business owner's policy cost less?"
  • "Is there a limit per claim and a total limit per year?" The yearly total is called the aggregate.
  • "What's excluded for my kind of work?"

Why AssistQuote is different

Most quote sites ask who you are first. Here you can look at general liability costs and options first.

On some websites

They ask who you are first

Some forms want your name and phone number before they show you anything useful. You may not know which companies will get it, or how many will call.

Here, you choose

Answer a few questions without giving your name, email or phone number. See prices, what to ask, and providers to explore. You choose who to contact and what to share with them.

  1. 1

    Check local costs

    See typical price ranges for your area and what moves the price up or down.

  2. 2

    Tell us what you need

    Answer a few questions about the work, not about who you are.

  3. 3

    You decide what's next

    Save or email your options, or visit a provider when you're ready.

Cost information is not a live rate, quote or offer. A provider shown here is not an endorsement. Each provider sets its own prices, privacy and contact rules.

Questions people ask

Small businesses pay about $45 a month on average, or about $538 a year. Most pay somewhere from $250 to $3,000 a year.

Injuries to other people, damage to their property, and personal and advertising injury, like libel. It also pays small medical bills and your legal defense.

Your own workers' injuries, mistakes in your work, your vehicles, your own property, and data breaches.

Usually not by law. But clients, landlords, and some licensing boards often require it.

No. You can start with just your ZIP code.

No. AssistQuote isn't an insurance company or an agent. We help you compare options from partner providers.

Ready to see general liability options in your area?

Start with your ZIP code. You will see typical local costs and options to explore. No phone number, email or name needed to look.

You choose if, when and who to contact.